All of our products are designed by founding partner G. Tulett. Prior to starting Niche London he had a successful career in industry. As Head of Design for Avent, he was instrumental in helping create the leading British brand in premium baby products. During his time with the company, it grew from £5 million annual turnover to being worth close to half a billion when it was bought by Philips.
Tulett left to form his own consultancy in 2006 which went on to create product ranges for household names such as Sainsbury's and John Lewis. In 2011, he started Niche London with partner Shan to develop their own range of products.