Pixel 30 Table at designjunction, Milan 2014

Niche London will exhibit the Pixel 30 Coffee Table at The Green Room curated by the UKTI at designjunction during the 2014 Milan Design Week.

The Pixel 30 coffee table is created using recycled plastic 'Ecosheet', a material made by compressing ground-up electrical cables, household and IT products. The process produces a recycled material with stone-like appearance that is normally just used in agriculture and construction. Niche London worked with the manufacturer to explore ways to extend its use.

The table's design makes a playful reference to its previous incarnation of discarded IT components, taking its strong geometric lines from the jagged edges of low-res pixelated forms. The rectilinear pattern also hints at other computer themes such as early punch card programming and vintage gaming such as Tetris or Space Invaders. Interestingly, but not intentionally, this tech-inspired castellated pattern is also redolent of older themes seen in Chinese, Islamic and Gothic styles.

The product's green credentials also expand into the design and construction. CNC'd from a single 8x4 sheet, the Pixel 30 can be made from a variety of materials. To save production time the table has been designed to be cut out from one side in a single machine process using a universal program. This allows it to be made on license locally by anyone around the world who has access to a standard CNC milling machine.


About The Green Room @ designjunction

Curated and presented by the UKTI Milan, The Green Room is a showcase of eco-sustainable furniture and furnishings made by British companies and designers. It will be part of EDIT by designjunction during the 2014 Milan Design Week.

Set against the historic backdrop of Palazzo Morando, in the heart of Milan’s fashion district, EDIT by designjunction is set to be the premier destination with more than 20 global brands showcasing quality, authentic design across all design disciplines.